SINGAPORE: Topless - that's how some S-League players were spotted at Orchard Road on Sunday.
The bare-bodied manoeuvre was a publicity stunt for the 2013 S-League season, which kicks off later this month.
The 10 players were not completely naked from the waist up though; their bodies were painted in their respective team strip.
Joining them was S-League CEO Lim Chin, who was game enough to market the league in the bold and rather bare fashion.
Accompanied by fans, the entourage walked down Singapore's famous shopping district distributing flyers.
The approach was a departure from the usual carnivals held by organisers to connect with potential supporters, giving new meaning to 'meeting your heroes in the flesh'.
"I want the players to be involved ... We wanted to something to show… that we really want to reach out to the public, from the players right down to the kit man, to myself," said Mr Lim.
The 2013 season kicks off with the Charity Shield on 15 February, where defending champions Tampines Rovers will take on League Cup winners the Warriors at Jalan Besar Stadium.
- CNA/jc
S-League go topless to promote 2013 season
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S-League go topless to promote 2013 season
